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EAU.MG is part of the Memoize London Family - a collection of creative fragrance brands bringing great fragrance, ingenuity in design and concept, and reaching a greater range of customers wants and needs. Learn more below.


We make scents which spark an emotional and psychological journey, enticing you to travel with us. Through experience, creativity, and a never-ending ambition to uncover the wonders of the world, we travel with you on your Adscenture.



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About Our Leather


After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.

To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world class collection of scents.


Pictor parfum is a artistic British niche fragrance brand founded in London. We take our inspiration from imagery and photography which shapes our vision through scent. Our scents, like a perfect or wonderfully imperfect image, leave a lasting impression.

Working with British based perfumers our range is a carefully curated collection, like a considered collection of photos. We seek to uncover the parameters of both the lense and perfumery, using photography as our jumping off point for inspiration.

Sustainability is baked in and creativity is at the heart of what we do, the art of perfumery, the art of photography, the art of creativity. Carefully handmade,eco-friendly Terrazzo caps, of which no two are the same, adorn each perfume.

Photography, like perfumery, is a language, which uses sensorial elements in lieu of words.

Photography, like perfumery, exploits the sensitivity of human perception and can make us experience emotions that move us and compel us to do things that we otherwise would not even think of.

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